Product Operations · Product Management

Building systems that connect users, sales, and fulfillment — turning operational chaos into scalable execution.

Product Operations professional improving conversion, fulfillment, and operational workflows across e-commerce startups. Currently building Jekalo while deepening expertise in product management, user research, and systems design.

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Currently

Building Jekalo · Open to PM roles

Impact Snapshot

Measurable outcomes from real work

20,000+

Products uploaded & managed

Partner brands coordinated

96%

Reduction in delivery turnaround (48–72h → 2–24h)

₦1.8M

Recovered revenue from a single abandoned order

10+

Customer conversations managed daily

Cross-functional team coordinated

Who I Am

At the intersection of product, ops & commerce.

Hi, I'm Faridah. I work at the intersection of product operations, e-commerce, and systems design.

My experience began in e-commerce operations — managing large-scale product catalogs, fulfillment workflows, customer journeys, and cross-functional execution across retail and startup environments.

Over time I became increasingly interested in why systems break and how they can be redesigned to create better outcomes for users and businesses.

Today I'm building my expertise in Product Management through hands-on product work, case studies, user research, PRD writing, and startup experimentation — while building Jekalo, a fashion-commerce product exploring identity, style, and digital commerce.

Trajectory: E-commerce Ops → Product Ops → Product Management

Selected Work

Problems I worked on

Each project framed as Problem → Decision → Outcome — the way product teams actually think.

01Operations Redesign

DripyLux Operations Redesign

Problem

Delayed deliveries, inconsistent fulfillment, fragmented team coordination, weak onboarding, and unclear SLAs across partner brands.

Decision

Diagnosed operational bottlenecks, redesigned SLA frameworks, introduced structured operational reviews, integrated logistics providers, and implemented delivery batching workflows.

Outcome

Reduced delivery turnaround from 48–72h to 2–24h, improved operational visibility, strengthened partner accountability, and coordinated execution across 17 brands.

Artifacts

SLA redesign framework
Fulfillment workflow
Operations system map
Logistics process docs
Team coordination framework

02Product Case Study

PiggyVest Case Study

Problem

Users struggle to build consistent savings habits despite having access to digital savings tools.

Decision

Conducted user research, synthesized insights, identified friction points, and proposed product improvements.

Outcome

Developed a research-backed product strategy and recommendations for improving engagement and retention.

Artifacts

Research summary
User interviews
Affinity mapping
Recommendation framework
Product presentation

03MVP / Founder

Jekalo MVP

Problem

Fashion discovery and personal expression are fragmented across social platforms and marketplaces.

Decision

Defined MVP scope, user flows, requirements, and feedback loops.

Outcome

Launched MVP and began collecting user feedback to guide future iterations.

Artifacts

User flow
MVP roadmap
Product requirements
User feedback documentation

04Capstone

E-commerce Delivery Tracking

Problem

Customers lack visibility into delivery progress after placing orders.

Decision

Designed a delivery tracking experience and supporting backend workflows.

Outcome

Complete product case study covering requirements, user flows, edge cases, and implementation planning.

Artifacts

User flow
Data flow diagram
Jira tickets
Edge case documentation
Product requirements

Experience

Where I've built & led.

Product Operations Manager

DripyLux

Diagnosed operational bottlenecks affecting fulfillment, delivery performance, and partner onboarding.
Redesigned SLAs across 17 partner brands to improve accountability and execution.
Introduced weekly operational reviews to improve team alignment and visibility.
Integrated logistics partners and structured dispatch workflows.
Reduced delivery turnaround time from 48–72 hours to 2–24 hours.
Coordinated execution across 17 brands and a 5-person internal team.

E-commerce Operations Manager

SmartMark — Fast Forward & Dune London Nigeria

Managed e-commerce operations across Fast Forward and Dune London Nigeria.
Uploaded and maintained over 20,000 product listings across multiple platforms.
Identified conversion gaps across website, Instagram, and WhatsApp customer journeys.
Built customer tracking workflows to improve follow-up and order recovery.
Converted abandoned and high-intent leads into sales through direct customer engagement.
Recovered a ₦1.8M order through proactive customer follow-up.

What I'm Building

Jekalo

A fashion-commerce product exploring the intersection of identity, personal style, and digital commerce.

As founder and product lead, I define vision, conduct user research, prioritize features, document requirements, gather feedback, and shape the MVP experience.

Current Focus

MVP development

User research

Customer feedback collection

Product iteration

Marketplace validation

Product strategy

Long-term Goal

Design scalable systems that connect user needs, business objectives, and operational execution.

Capabilities

Skills & tools

Product

Product Operations
Product Strategy
User Research
Market Research
PRDs
Customer Journey Mapping
Prioritization
Roadmapping

Technical

SQL (Learning)
Data Analysis
Process Design
Workflow Optimization
Conversion Analysis

Tools

Jira
Trello
ClickUp
Google Sheets
Canva
Claude
ChatGPT
WooCommerce

Soft

Cross-functional Collaboration
Stakeholder Management
Communication
Problem Solving
Team Coordination
Systems Thinking

Education

Learning & certifications

Degree

Bachelor of Physical and Health Education

Second Class Upper Division

Programs & Workshops

01Trybe Product Management Program

02FUSE Product Workshops & Training

03Product Requirements Documentation (PRD) Training

04Product Strategy Workshops

05Product Research & User Interview Training

06Agile & Scrum Fundamentals

07Product Management Self-Learning Programs

Contact

Let's build better products together.

Always open to discussing Product Operations, Product Management, e-commerce systems, startup opportunities, and collaboration on products that improve how users, businesses, and operations work together.

faridah-orelope

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